BMW Urban Driving Experience
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Driving that does good
A mobility system where everyday driving contributes to social and environmental outcomes through incentivised behaviour. -

Gamified mobility + XR
Drivers are guided through augmented feedback and reward systems that encourage safer, greener, and more altruistic actions. -

Mobile UI & UX
A connected app enables users to track points, plan routes, interact with the network, and engage with rewards in real time. -

Vehicle as system interface
A compact, approachable vehicle form integrates carbon capture and reflects the system’s focus on urban mobility, sustainability, and user participation.