BMW Urban Driving Experience

  • Driving that does good
    A mobility system where everyday driving contributes to social and environmental outcomes through incentivised behaviour.

  • Gamified mobility + XR
    Drivers are guided through augmented feedback and reward systems that encourage safer, greener, and more altruistic actions.

  • Mobile UI & UX
    A connected app enables users to track points, plan routes, interact with the network, and engage with rewards in real time.

  • Vehicle as system interface
    A compact, approachable vehicle form integrates carbon capture and reflects the system’s focus on urban mobility, sustainability, and user participation.