BMW Urban Driving Experience

  • A Venn diagram titled "BMW Urban Driving Experience 2025 User Experience / Overview" showing overlapping circles labeled Altruism, Gamification, Sustainability, and Ride Share, with concepts like Consumer, Reward Me, Mixed Reality, Vehicle Connectivity, and Urban Density in the intersections. Client: BMW, Year: 2013, Focus: Urban Driving Experience 2025.

    Driving that does good
    A mobility system where everyday driving contributes to social and environmental outcomes through incentivised behaviour.

  • Infographic titled 'BMW Urban Driving Experience 2025 User Experience' with stylized illustration of a brain, and a digital road scene with a driver notification, speed, and destination details. Contains explanatory text about the urban driving experience system, driver rewards, interface features, and future goals, with BMW logo at the bottom.

    Gamified mobility + XR
    Drivers are guided through augmented feedback and reward systems that encourage safer, greener, and more altruistic actions.

  • Screenshots of BMW Urban Driving Experience 2025 user interface, showing login, profile, navigation, messaging, and selection screens for an app.

    Mobile UI & UX
    A connected app enables users to track points, plan routes, interact with the network, and engage with rewards in real time.

  • A design board showcasing BMW's 2025 urban driving experience concept, including sketches of compact vehicles, a photo of a small electric car, 3D models of eco-friendly vehicle prototypes, and descriptions of their features like carbon reclamation and creative brainstorming for functionality.

    Vehicle as system interface
    A compact, approachable vehicle form integrates carbon capture and reflects the system’s focus on urban mobility, sustainability, and user participation.