BMW Urban Driving Experience
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User Interface design for a unique urban driving experience to compliment a sustainable tandem seat vehicle concept.
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The main features of the application platform include: vehicle connectivity, car sharing, gamification, and doing good, Quote from BMW Group:
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“The leading entries reinforced these themes, and the winning entry even combined all four in one transformational concept - "Reward Me".
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Out of all of these themes, the BMW Group has chosen the idea of vehicles “Doing Good” by Anthony Franze` as the most revolutionary and impactful theme’.