BMW Urban Driving Experience

  • User Interface design for a unique urban driving experience to compliment a sustainable tandem seat vehicle concept.

  • The main features of the application platform include: vehicle connectivity, car sharing, gamification, and doing good, Quote from BMW Group:

  • “The leading entries reinforced these themes, and the winning entry even combined all four in one transformational concept - "Reward Me".

  • Out of all of these themes, the BMW Group has chosen the idea of vehicles “Doing Good” by Anthony Franze` as the most revolutionary and impactful theme’.